Meta builds an AI version of Mark Zuckerberg for staff Q and A

In short: Meta is building an AI chatbot that imitates CEO Mark Zuckerberg so employees can interact with it.

What happened

Meta is training and testing an AI version of its chief executive, Mark Zuckerberg, according to the Financial Times. The goal is for the chatbot to interact with staff inside the company.

Think of it like a digital stand-in that can answer questions in a similar way to Zuckerberg, based on how he has spoken and written in the past. This kind of system is sometimes called a “character” or “persona”, meaning an AI that tries to copy a specific person’s tone and viewpoints.

The project is part of a broader push at Meta tied to what the company has described as “personal superintelligence.” That phrase generally means AI tools that are meant to act like a powerful personal assistant for everyday work tasks, even if the technology is not literally smarter than humans.

Why it matters

If companies start using AI versions of leaders, it could change how employees get information and make decisions. It may speed up answers to common questions, like having a manager who is always available. It also raises practical concerns, like how accurate the responses are, who is responsible if the bot gives wrong guidance, and whether staff can tell when they are talking to a real person versus a tool.

Source: Financial Times