Martha Stewart co-founds Hint, an AI home assistant app for homeowners

In short: Hint, a new app co-founded by Martha Stewart, launched to help homeowners organize home upkeep with an AI assistant.

What happened

Hint is a new iPhone app that aims to help people manage the everyday work of owning a home. It combines public information about a property, a place to store home documents, and an AI assistant (a chat-style helper you can ask questions) in one app.

To start, a user enters their home address. Hint then builds a home profile using public data like property records, local weather, soil information, and utility details. Users can also upload documents such as inspection reports, warranties, mortgage paperwork, contracts, insurance policies, and invoices.

The app also asks homeowners to upload photos of major appliances. Hint uses those photos to help answer how-to questions and to suggest upkeep tasks, like reminders about servicing an air conditioner or maintaining a water heater. It sends push notifications so users do not have to remember schedules themselves.

Hint says Martha Stewart is a co-founder and is actively involved in reviewing the app’s guidance and wording. Co-founder and CTO Kyle Rush told TechCrunch she is not a financial investor, but holds equity and works with the team regularly.

The company has raised $10 million in funding, according to the report. The iOS app is free at launch with no subscriptions or ads, and Hint plans to add a paid option later for advanced features like managing more than one property.

Why it matters

Owning a home comes with lots of small deadlines and paperwork that are easy to lose track of. Hint is trying to act like a single “home binder” and a reminder system in your pocket, with a built-in helper to answer questions when you need them.

Source: TechCrunch AI