Mark Wahlberg says AI can help films if it supports the story

In short: Mark Wahlberg said he supports using AI in movies as a tool to improve specific scenes, but not to replace human storytelling.

What happened

Mark Wahlberg spoke at TechCrunch Disrupt about how he thinks artificial intelligence, or AI (software that can create or change images, sound, or text), can fit into filmmaking.

He said he may use AI on an upcoming movie about baseball player Pete Rose, where he is set to play the lead role. Wahlberg gave a practical example, using AI to improve the look of a stadium in the background. Think of it like using a digital paintbrush to fill in the crowd and setting, rather than building everything by hand.

Wahlberg also drew a line around what he does not want. He said he does not think someone should type an idea into ChatGPT (a tool that writes text from prompts) and get a full script, then make a movie without real actors.

Wahlberg said storytelling should stay at the center of movies. He compared today’s focus on effects to earlier moments when computer graphics helped specific scenes stand out, but did not replace the story.

He also said he would be open to creating an AI likeness of himself in the future. That could involve scanning an actor’s face, body, movement, and voice to make a digital double. Wahlberg said it could be interesting if his children or grandchildren could control his image later, and even continue projects like his animated series “Ted” after he is gone.

Why it matters

Hollywood is still debating when AI is helpful and when it crosses a line. What well known actors choose to do, especially around digital copies of themselves, could shape new rules about permission, pay, and who gets to control a person’s image.

Source: TechCrunch AI