Daydream adds iOS 27 features to shop outfits from your iPhone photos

In short: Daydream has added two iOS 27 features that let iPhone users shop for clothes from saved photos and search with Siri without opening the app.

What happened

Daydream, a fashion discovery app that uses AI (software that finds patterns, like a very fast assistant), launched two new features for iPhone users. The update is tied to Apple’s new iOS 27 tools and Apple Intelligence, Apple’s built-in AI features.

The first feature lets you use photos already in your iPhone’s Photos app as a starting point for shopping. Daydream looks at an outfit in a saved image, breaks it into pieces like a sweater, pants, shoes, and accessories, and then shows matches and similar items from its catalog of about 3 million products. If it can find the exact item and it is still being sold, it can link you to the retailer. If not, it suggests close alternatives.

The second feature lets people search Daydream through Siri using everyday language, by voice or text, without opening Daydream first. For example, someone could ask Siri to “search Daydream for a cool blazer for my board meeting,” and Daydream returns results.

To use these features, you need an iPhone running iOS 27, Siri with AI turned on, and the Daydream app installed. Daydream says it has more than 1.5 million shoppers and works with more than 325 retailers and 10,000 brands.

Why it matters

For regular shoppers, this makes “I like that outfit” easier to turn into “Where can I buy something like it.” It is like taking a screenshot and using it as a shopping list, instead of trying to guess brand names or search with the right keywords.

Source: TechCrunch AI