Clouted raises $7 million seed round for short video marketing tools

In short: Clouted raised $7 million to help brands turn longer videos into short clips and decide where to post them for better results.

What happened

Clouted, a startup that helps companies market with short videos, announced a $7 million seed funding round led by Slow Ventures. Other investors in the round include Gold House Ventures, Weekend Fund, and Peak XV’s Surge.

Clouted focuses on “clipping,” which means picking the best 30 to 90 seconds from a longer video, like a podcast or an interview, and turning it into a short post. Many brands hire independent editors for this work, but coordinating lots of freelancers can be slow and messy.

Clouted says it uses a network of more than 100,000 gig creators to edit clips. It also uses AI, which is software that can spot patterns from past results (like a very fast note taker that remembers what worked before), to suggest which social app to post on and which audience to target.

The company says it runs constant small tests, trying different clip styles and posting plans to see what performs best. Over time, it claims the system learns from results and helps future campaigns become more focused.

Clouted co-founder and CEO Justin Banusing said he first used the approach to promote &Friends, an electronic music and pop culture festival in Manila that now draws over 20,000 people.

Why it matters

Short clips are now a common way to advertise, but success can feel random. Tools like Clouted aim to make the process more organized by combining human editors with software that learns from what people actually watch and share.

Source: TechCrunch AI