Apple says App Store sales reached $1.4 trillion in 2025

In short: Apple says apps on the App Store drove over $1.4 trillion in billings and sales in 2025, and it says most of that did not include an Apple commission.

What happened

Apple shared its yearly update on the App Store ahead of its Worldwide Developers Conference, which starts next week. The company said the App Store ecosystem facilitated more than $1.4 trillion in billings and sales in 2025, up from $1.3 trillion the year before.

Apple also said that 90% of that $1.4 trillion came from transactions where developers did not pay Apple a commission. A commission is a cut of a sale (like a mall taking a fee from stores for running the space). Apple’s commission generally applies to digital goods sold inside apps, such as subscriptions or extra features.

Apple broke the numbers down further. It said $1.1 trillion came from physical goods and services sold through apps, like shopping, grocery delivery, rides, and travel. It also reported $149 billion in billings and sales for digital goods, which is the area where Apple typically charges 15% to 30%.

Apple added that in-app advertising revenue was $151 billion in 2025, slightly up from $150 billion. It also said the App Store had over 850 million average weekly users across 175 countries and regions.

Apple pointed to AI apps as a growing area. It said 40 of the top 100 apps in 2025 had consumer AI features, and those apps saw stronger billing growth than others in the top 100.

Why it matters

These numbers shape the ongoing debate about how much control and money Apple has in the iPhone app economy. For everyday users, it can influence app prices and subscriptions, and which kinds of apps get built and promoted, especially as more apps add AI features.

Source: TechCrunch AI