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A growing wave of AI-written, emotional stories is going viral on X, and some accounts are making money from the attention.
In short: On X, many viral feel-good and shock stories are being written by AI and posted as clickbait to collect views and money.
Posts on X are racking up millions of views with dramatic stories about betrayal, crime, and last-second justice. They often read like a soap opera, with lines that are designed to make people angry or emotional so they keep reading and share.
According to Wired, many of these stories are not real. They are largely created with generative AI, which is software that can write new text on request, like a fast auto-writer. The posts are usually written as short threads that end with a twist, which keeps people scrolling, like a TV show ending on a cliffhanger.
The point is not to inform readers. The point is to get attention at scale. Some of the accounts behind these posts are cashing in, by using X features that can pay creators based on how much engagement their posts get, or by funneling new followers toward other money-making links.
This kind of content is likely to keep growing because it is cheap to produce and it performs well in recommendation feeds. For regular users, the main risk is getting pulled into stories that feel true but are made up. Watch for signs like vague details, recycled plots, and accounts that post many similar dramas every day. Platforms may also face more pressure to label AI-made posts or reduce payment incentives for low-quality, misleading stories.
Source: Wired