Adult creators question Meta policies as Muse allows explicit sexting

In short: Adult content creators are upset that Meta restricts sexual content on Instagram while allowing explicit sexting in its adults-only Muse app.

What's going on

Meta’s AI app called Muse lets adult users have explicit sexual conversations with the bot, according to reporting by WIRED. Muse is a chat-style assistant, like a text message thread, and Meta says it can help with everyday tasks if you connect it to personal info like your calendar or email.

Several OnlyFans creators told WIRED they find this unfair because their posts and accounts on Instagram are often restricted or removed, even when they say they are following platform rules. One creator, Vanniall, said she is frequently dealing with reports and appeals, and her Instagram account is currently restricted so it cannot be viewed without logging in.

Creators also pointed to a broader problem: deepfakes, which are AI-made images or videos that copy a real person (like a fake but realistic impersonation). Vanniall said deepfakes that look like her spread online and are hard to take down.

Meta spokesperson Tracy Clayton told WIRED that a private one-to-one conversation in an app limited to people 18 and older is different from marketing or promoting adult services on a public social platform. Meta has also said it would not “block legal adult behavior” in Muse, and Muse produces explicit text but not images or video.

What to watch

Creators are asking whether platforms will create clearer adults-only spaces, or keep tightening rules for human creators while allowing more from AI bots. There are also growing questions about how AI systems like Muse are trained, and whether people whose content or likeness is used are asked or paid.

Source: Wired