Lately

Lately is a web-based AI content generation and social media management platform for B2B marketing, social, and employee advocacy teams that repurposes longform assets into social posts optimized for engagement.

It ingests blogs, URLs, webinars, podcasts, and other longform sources, then atomizes content into dozens of post drafts designed for different social channels. The platform builds a brand voice model by learning from social analytics and engagement patterns, so generated copy reflects preferred wording, tone, and messaging that has performed well with a target audience. For video and audio, it supports automatic transcription and can generate short-form content based on highlights. Lately also supports multiple languages and regional dialects, and can learn from multiple employee voices across an organization.

• Longform-to-social repurposing for text, audio, and video
• Engagement-informed writing using keywords, phrases, and patterns that resonate
• Channel-aware formatting aligned to different social networks
• Publishing workflow support, including a Hootsuite integration for scheduling

Pricing: Contact for Pricing.

Notable for its neuroscience-driven approach to modeling brand voice and using audience engagement signals to guide copy generation, plus support for cross-team, multi-voice social publishing at scale.